Huawei phone

Huawei phone sales drop in Australia after US ban

The economic slowdown caused by the COVID-19 pandemic caused Apple’s iPhone sales to drop 2% in the first half of the year, compared to the same period a year ago.

Sales of Android phones fell even more – by 7 percent during that period, allowing Apple’s market share to rise 1.1 percentage points, according to the Telsyte report.

Apple ended the period with a 44.3% market share, making it the most popular phone maker in Australia, even though it is only ranked third globally behind Huawei and Samsung.

Part of the reason Apple has done well over other phone makers is that it has done a good job following consumers as they moved away from high-end, high-priced phones and embraced phones. mid-range or low-end, said Foad Fadaghi, managing director of Telsyte.

People are turning to their smartphones a lot to help them get through this COVID time.

– Foad Fadaghi, Managing Director of Telsyte

Although its mid-range iPhone SE model was only on the market for two of the six months Telsyte measured in its study, it nonetheless accounted for 13% of iPhones sold over the period as a whole, not far behind. ‘High-end iPhone 11. which accounted for 17% of sales, said Mr. Fadaghi The Australian Financial Review.

But COVID-19 hasn’t been bad news for phone makers. Although handset sales have plummeted, Australians’ dependence on their phones only increased during the pandemic.

Telsyte’s research found that 45% of smartphone users said they now spend more time on their phones than before the pandemic, Mr Fadaghi said.

It bodes well for the next 12 months, he said. Apple is expected to launch new iPhones in September, although the new phones are not expected to release until October due to supply constraints related to COVID-19. In addition, manufacturers of Android devices such as Samsung should find their users more eager to upgrade than they have been in recent years, Fadaghi said.

The fact that Australians depend more than ever on their smartphones also bodes well for the service companies that Apple and Google operated as part of their handset ecosystems, whether people have upgraded their phones or how much they have. spent if and when they did.

“People are turning to their smartphones a lot to help them get through this COVID time,” Fadaghi said.

“It doesn’t matter whether you are unemployed or not – smartphones have become essential for all aspects of life.”

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