With the tablet market not being as lucrative as the smartphone market, many manufacturers are pulling out of this market. However, a few manufacturers are quite good at this market and are making the most of it. In addition to the quarterly mobile phone report, IDC this week also released an analysis report of the global tablet market for the third quarter of 2020. The global tablet market has experienced annual growth of 24.9% in the third quarter (Q3) of 2020, with deliveries reaching 47.6 million units. However, Huawei’s 32.9% annual growth has attracted the most attention.
Samsung and Lenovo recorded the strongest year-over-year growth at 89.2% and 62.4%, respectively. However, no one expected Huawei to see growth. With the ban and everything currently ravaging the business, a loss at best was imminent. However, Huawei appears to be stronger than you think. It is enough to see how long the company can maintain these growths.
Due to the limitations of the pandemic, the demand for basic computers and large-screen devices, including the need to facilitate remote work, study and recreation, has boosted the tablet market. With the increase in consumer spending on technology, other categories such as restaurants, entertainment, and tourism declined during the pandemic.
|Seller||Unit shipments in 3Q20||Market share in 3Q20||Unit shipments in 3Q19||Market share in 3Q19||Year-over-year growth|
|Source: IDC Worldwide Quarterly PCD Tracker, October 29, 2020|
Apple shipped 13.9 million units in the third quarter of 2020, once again a leader in the tablet market, with turnover up 17.4% year on year. While the iPad (2019) retained the largest share of shipments, the latest iPad (2020), despite releasing at the end of the quarter, still recorded significant shipments.
Samsung again took second place with 9.4 million units shipped and 89.2% year-over-year growth. The company launched the Galaxy Tab S7 + in the third quarter, which is the world’s first 5G tablet, making it one of the first tablet vendors to embrace 5G.
Amazon slipped to third place in the third quarter of 2020, with shipments totaling 5.4 million units. The recently launched 8-inch tablet accounts for the largest share of shipments in Q3 2020, and the 10.1-inch tablet followed closely behind. Amazon’s children’s tablets also maintained strong momentum on 8-inch and 10-inch tablets.
Despite being sanctioned by the US government, Huawei shipped 4.9 million units in the third quarter of 2020. This is a 32.9% year-over-year increase. However, due to Google’s lack of mobile services, the question of whether its line of tablets can ensure the supply of suitable accessories remains a question. Therefore, Huawei’s tablet PC business outlook remains unclear .
Lenovo ranked fifth in the quarter, with 62.4% year-over-year growth and shipments of 4.1 million units. The Lenovo Tablet PC Tablet PC has performed well, mainly thanks to affordable tablet PCs, which is crucial in the current situation.